Answer 18 questions. We analyse your brand's current state against your archetype, audit your colour palette, and deliver a personalised Brand Essence report — powered by AI, built around you.
One-time · $47 USD · Delivered to your inbox in minutes
Most brand problems aren't aesthetic problems — they're positioning and clarity problems. Brand Essence gives you an honest, precise read on where you stand before spending thousands on a full system.
A logo on top of unclear positioning is still unclear positioning — it's just more expensive now. Most founder brands fail at the strategy layer, not the design layer.
Guessing your archetype produces a generic brand. Generic brands don't convert. The Brand Essence report tells you exactly where the gaps are — so you fix the right things.
In 20 minutes you have a precise, data-driven read on your brand's current state. Everything that follows — Brand Spark, Brand Engine — builds on that foundation.
Not a checklist or a quiz result. A styled, personalised HTML report generated by our Brand Intelligence System, based entirely on your specific answers.
Each section is generated specifically from your answers — not from a template. No two Brand Essence reports are the same.
Your primary archetype identified from your answers — what it means for your positioning, where it creates strength, and where it breaks down without a system behind it.
Your current colours assessed against your archetype. Does your palette support or contradict the personality you described? This is where most founders get their first honest answer.
A proposed 5-colour palette — with hex values and rationale — that aligns your visual identity with your archetype and the business you've actually built.
A single, precise paragraph that articulates who you are, who you serve, and what makes you different — written in the voice your answers revealed. The seed of everything that follows.
An extract from a real Brand Essence report. Yours will be built entirely from your answers.
18 questions across five sections — your business, your current brand, your customer, your vision, and your visual direction. Be specific. Vague answers produce vague reports.
~20 minutesAfter completing the questionnaire, you'll review your answers and confirm via Stripe. Your intake is submitted the moment payment confirms — it is not stored in any intermediate state.
2 minutesOur Brand Intelligence System generates your personalised report and delivers it directly to your email. A styled HTML document with all four sections — specific to your answers.
5–10 minutes after paymentThe more honest and detailed your answers, the more precise your Brand Essence report. There are no right answers — only accurate ones.
Enter hex codes or describe in words. Roles: Primary (dominant brand colour), Secondary, Accent (CTA, highlights), Background (main page/surface colour), Text (your main body text colour).
We'll submit your intake and begin generating your Brand Essence report the moment payment confirms. Delivery within 5–10 minutes.
Secure checkout via Stripe · Your answers are saved · Questions? [email protected]
Payment confirmed. Your intake is submitted and your Brand Essence report is being generated now. Check your inbox — it will be there within 5–10 minutes.