GroVelocity | Privacy & Terms

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Privacy Policy &
Terms of Service

Effective: January 1, 2026 · Last updated: May 16, 2026

We don't sell your data. Ever. · GroVelocity collects only what's needed to deliver your engagement and protect your business information.

Who We Are

GroVelocity is a brand systems agency operated by Eric Munro ("we," "us," or "our"). We provide brand identity, content infrastructure, AI-powered brand intelligence reports, and automation services to founders and business operators. Our website is located at grovelocity.com.

This Privacy Policy explains how we collect, use, process, and protect your personal information and business data when you visit our website, complete an intake form, or engage our services. By using our website or submitting an intake form, you agree to the practices described in this policy.

GroVelocity operates as a data controller under applicable Canadian and US privacy laws. Where we engage third-party services to process data on our behalf, those services act as data processors or sub-processors, as described in this policy.

Data We Collect

Information you provide directly

Name and email address submitted through intake or application forms
Business information including company name, website, revenue stage, business history, and founding story
Brand data including current colour palettes, logo descriptions, competitor information, and strategic positioning details
Customer and market information you describe in response to intake questions
Payment information processed through Stripe (we do not store card details directly)
Communications you send us via email or form submission

Information collected automatically

Browser type, operating system, and device information
Pages visited, time spent on pages, and referring URLs
IP address and approximate location data
Cookie and session data (see Cookies section below)

We do not sell, rent, or trade your personal data to third parties for marketing purposes. Ever.

How We Use Your Information

We use the information we collect to deliver and improve our services. Specifically:

To process your intake form and begin your brand engagement
To generate your personalised Brand Essence Intelligence Report using AI-assisted processing (see Section 4)
To send confirmation emails, project updates, and delivery notifications
To process payments via our payment processor (Stripe)
To respond to enquiries and provide client support
To send occasional emails about new products or updates — you can opt out at any time
To improve our website and services based on usage patterns

We will never use your business information for any purpose other than delivering your engagement and improving our ability to serve similar clients.

AI Processing & the Brand Intelligence System

Important — please read before submitting your intake. When you complete a GroVelocity intake form, your responses are transmitted to a third-party AI provider to generate your personalised report. By completing and submitting the form, you consent to this processing as described below.

How it works

GroVelocity's Brand Intelligence System uses an automated pipeline to generate your personalised Brand Essence Intelligence Report. When you submit an intake form, your responses are transmitted via our automation platform (n8n) to Anthropic's Claude API (currently the Claude Sonnet model). The AI processes your responses and produces a structured brand analysis, which is then formatted and delivered to your inbox.

What data is transmitted to Anthropic

Your name and email address (used to personalise the report)
All business and brand information you provide in the intake questionnaire, including revenue stage, founding story, competitive context, visual preferences, and brand archetype selection
Any other content you enter into the intake form fields

This data is submitted to Anthropic solely for the purpose of generating your Brand Essence Intelligence Report. It is not used by GroVelocity for training AI models, nor shared with any other party for unrelated purposes.

Anthropic as a sub-processor

Anthropic, PBC (headquartered in San Francisco, California, USA) acts as a data sub-processor when processing your intake data on GroVelocity's behalf. Anthropic operates under its own privacy policy and API usage policies, available at anthropic.com/legal/privacy. As of the date of this policy, Anthropic's API terms do not permit the use of submitted data to train their models without explicit opt-in. GroVelocity has not opted into any such program.

By submitting an intake form, you acknowledge that your data will be transferred to Anthropic's servers, which may be located in the United States, for the sole purpose of report generation.

No automated decisions affecting your rights

The AI-generated report is an analytical tool intended to inform your brand strategy. It does not constitute a binding decision, assessment, or determination that affects your legal rights or financial standing. All report outputs are reviewed in the context of the service delivery process before being sent to you.

Withdrawing consent

If you do not wish your intake data to be processed by an AI system, please do not submit the intake form. If you have already submitted and wish to request deletion of your data, please contact us at [email protected]. We will process your deletion request in accordance with our data retention policy below.

Third-Party Services & Sub-Processors

We use a small number of trusted third-party services to operate GroVelocity. Each has its own privacy policy:

Anthropic, PBC — AI language model provider. Intake form data is transmitted to Anthropic's Claude API to generate personalised Brand Intelligence Reports. See Section 4 for full details. Anthropic Privacy Policy →
n8n — Automation workflow platform used to route intake data through our Brand Intelligence System pipeline. Data passes through n8n's infrastructure in transit between your form submission, the Anthropic API, and our report delivery system.
FormBold — Intake form submission and management. Form responses are received and temporarily stored by FormBold before being passed to our automation pipeline.
Stripe — Payment processing. Stripe may collect and store payment and identity verification data in accordance with their Privacy Policy.
Google — Google Sheets and Google Drive are used to store project briefs and client records. Google Analytics may be used to understand website traffic.
Resend / Postmark — Email delivery infrastructure used to send confirmation and project emails.
Calendly — Used for strategy call scheduling for Ecosystem applicants.

We share only the minimum data necessary with each provider. We do not share data with advertising networks, data brokers, or unrelated third parties.

Data Retention & Deletion

GroVelocity retains your data only for as long as is necessary to deliver your engagement and meet our legal obligations. Our retention schedule is as follows:

Raw intake responses

The raw form responses you submit through our intake questionnaires are retained for a maximum of 90 days from the date of submission. After 90 days, raw intake data is permanently deleted from our systems. This applies to data stored in FormBold, Google Sheets, and our automation infrastructure.

AI-generated reports

Your Brand Essence Intelligence Report — the finished deliverable — is retained as a business record for the duration of our client relationship and for up to 3 years thereafter, in accordance with standard business record-keeping requirements. This allows us to reference your report history if you return for additional services.

Payment and transaction records

Payment records are retained for a minimum of 7 years as required by applicable tax law. These records contain only the information necessary for financial record-keeping and do not include your full intake questionnaire responses.

Email correspondence

Emails and project communications are retained for the duration of the client relationship and for up to 2 years thereafter.

Requesting early deletion

You may request deletion of your data at any time by contacting [email protected]. We will confirm the deletion of your raw intake data within 10 business days. Note that deletion requests cannot apply to payment records required by law, or to anonymised aggregate data that does not identify you.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

The right to access the personal data we hold about you
The right to request correction of inaccurate data
The right to request deletion of your data ("right to be forgotten")
The right to object to or restrict processing of your data
The right to data portability — to receive your data in a common format
The right to withdraw consent at any time where processing is based on consent

To exercise any of these rights, please email [email protected] with your request. We will respond within 30 days.

Canadian Residents — PIPEDA

GroVelocity is operated by a Canadian resident and serves clients across Canada. We are committed to compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

Meaningful consent

We collect, use, and disclose personal information only with your knowledge and consent. When you submit an intake form, you are presented with a clear disclosure explaining that your data will be processed by AI systems including Anthropic's Claude. Submitting the form constitutes your informed consent to that processing.

Limited collection

We collect only the information necessary to deliver your requested service. We do not collect sensitive personal information (as defined under PIPEDA) through our standard intake forms.

Cross-border transfers

Your intake data is transmitted to Anthropic, PBC, a US-based company, for AI processing. By submitting your intake form, you consent to this cross-border transfer. We have taken reasonable steps to ensure that Anthropic handles your data in a manner consistent with PIPEDA principles, including confirming that Anthropic does not use API-submitted data to train their models without explicit consent.

Your PIPEDA rights

As a Canadian resident, you have the right to: know what personal information we hold about you and how it is used; access your personal information and request corrections; withdraw consent to the collection, use, or disclosure of your personal information (subject to legal or contractual restrictions); challenge our compliance with PIPEDA by contacting our Privacy Contact below.

To exercise any of these rights or to file a privacy complaint, contact [email protected]. If your concern is not resolved to your satisfaction, you may contact the Office of the Privacy Commissioner of Canada at priv.gc.ca.

Cookies

Our website uses minimal cookies necessary for basic functionality and analytics. We do not use advertising or tracking cookies. Cookies we may use include:

Session cookies to maintain your state while navigating the site
Analytics cookies (if Google Analytics is enabled) to understand traffic patterns — these are anonymised

You can disable cookies in your browser settings at any time. Disabling cookies will not prevent you from using our website or completing forms.

US Residents — State Privacy Rights

GroVelocity does not sell, rent, share, or otherwise disclose personal information to third parties for monetary or other valuable consideration. This applies to all clients regardless of location.

California Residents — CCPA / CPRA

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

Right to Know. You may request disclosure of the categories and specific pieces of personal information we have collected about you, the purposes for which it was collected, and the categories of third parties with whom it has been shared.
Right to Delete. You may request deletion of personal information we have collected from you, subject to certain exceptions permitted by law.
Right to Correct. You may request correction of inaccurate personal information we hold about you.
Right to Opt Out of Sale or Sharing. We do not sell or share your personal information for cross-context behavioural advertising. No opt-out action is required.
Right to Limit Use of Sensitive Personal Information. We do not collect sensitive personal information beyond what is necessary to process your payment via Stripe.
Right to Non-Discrimination. We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise any of the above rights, please submit a verifiable consumer request to [email protected] with the subject line "California Privacy Request." We will respond within 45 days as required by law.

Virginia, Colorado, Connecticut, Texas, and Other US States

Residents of US states with enacted consumer privacy laws — including but not limited to Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Texas (TDPSA) — have similar rights to access, correct, delete, and obtain a copy of their personal data, and to opt out of certain processing activities.

While GroVelocity's scale may fall below the statutory thresholds of some of these laws, we extend the same good-faith privacy rights to all US residents regardless of state. To exercise these rights, please contact us at [email protected]. We will respond within 45 days.

Nevada Residents

Nevada residents may opt out of the sale of certain covered information. As noted above, GroVelocity does not sell personal information. Nevada residents may still submit an opt-out request to [email protected] and we will record it accordingly.

Commercial Email — CAN-SPAM Compliance

All commercial email communications sent by GroVelocity to US recipients comply with the CAN-SPAM Act of 2003. Specifically:

Identification. Every commercial email clearly identifies GroVelocity as the sender and includes our physical mailing address.
Subject lines. Subject lines accurately reflect the content of the email and are not deceptive.
Opt-out mechanism. Every commercial email includes a clear and conspicuous mechanism to unsubscribe from future communications. We honour all opt-out requests within 10 business days.
No deceptive routing. We do not use false or misleading header information in any email we send.
Transactional emails. Order confirmations, intake confirmations, delivery notifications, and other transactional emails related to a service you have purchased are not subject to CAN-SPAM opt-out requirements, as they are necessary to fulfil your engagement.

If you wish to unsubscribe from any non-transactional GroVelocity communications, you may click the unsubscribe link in any marketing email or contact us directly at [email protected] with the subject line "Unsubscribe."

Privacy Contact

For any privacy-related questions, requests, or concerns — including requests to access, correct, or delete your data — please contact:

Eric Munro · GroVelocity
Email: [email protected]
Location: Playa del Carmen, Quintana Roo, Mexico

We take privacy seriously and aim to respond to all requests within 5 business days.

Canadian residents who are not satisfied with our response may escalate to the Office of the Privacy Commissioner of Canada at priv.gc.ca. California residents may contact the California Privacy Protection Agency at cppa.ca.gov.

Services

GroVelocity provides brand identity, content infrastructure, AI-powered brand intelligence reports, and automation services through four productised offerings: Brand Essence, Brand Spark, Brand Engine, and Brand Ecosystem. By purchasing any GroVelocity service, you agree to these Terms of Service.

All services are delivered by Eric Munro ("GroVelocity," "we," or "us") to you ("Client" or "you"). These terms govern the relationship between GroVelocity and each client.

Payment

All prices are listed in USD. Payment is processed through Stripe. By completing a purchase, you authorise GroVelocity to charge the listed amount to your chosen payment method.

Brand Essence ($47) is a one-time payment due before report generation begins. Payment triggers the AI-powered report generation pipeline immediately.
Brand Spark ($997) and Brand Engine ($3,500) are one-time payments due in full before production begins.
Brand Ecosystem ($8,500 upfront + $500/month) requires the upfront payment before the Brand Engine buildout begins. Monthly retainer payments are billed on the first of each month following the initial engagement.
All payments are non-refundable once production has commenced, which begins upon approval of the strategy brief.
If you cancel a Brand Ecosystem retainer after the 3-month minimum, cancellation takes effect at the end of the current billing month with 30 days notice.

Deliverables & Timeline

Delivery timelines (under 24 hours for Brand Essence, 5–7 days for Brand Spark, 10–14 days for Brand Engine and Ecosystem buildout) are estimates based on normal production conditions and assume timely client review and approval of the strategy brief.

Timelines may be extended if:

The strategy brief review is delayed beyond 48 hours
Requested revision rounds require significant rework
Additional scope is requested beyond what is specified in the product description
Technical issues affect the AI-powered report generation pipeline (for Brand Essence)

GroVelocity will communicate any timeline changes proactively. Rush delivery is available for Brand Spark and Brand Engine at an additional fee — contact us before purchasing if you have a hard deadline.

Revisions

Each engagement includes one consolidated revision round, which covers all deliverables in a single round of feedback. This means all revision requests should be submitted together rather than sequentially.

Additional revision rounds are available at $250 per round. Fundamental strategic changes requested after the strategy brief has been approved may be treated as additional scope and quoted separately.

The Brand Essence Intelligence Report is an AI-generated analysis based entirely on the information you provided in the intake form. It is not subject to the standard revision process. If your report contains a factual error caused by a technical issue rather than the content of your answers, please contact us and we will review it.

Intellectual Property

Upon receipt of full payment, GroVelocity transfers all rights to the final delivered assets to the client. This includes logo files, brand guidelines, and any custom-created visual elements.

GroVelocity retains the right to display completed work in our portfolio and case studies unless the client requests otherwise in writing before or during the engagement.

AI-assisted tools — including Anthropic's Claude API — are used during production for report generation, content drafting, and strategy analysis. Final deliverables are reviewed and approved by Eric Munro before delivery. The client receives polished, human-reviewed work, not unreviewed raw AI output.

The Brand Intelligence System™ methodology, prompt architecture, and report structure used by GroVelocity are proprietary. The personalised report content generated for each client belongs to that client upon delivery.

Limitation of Liability

GroVelocity's total liability for any claim arising from our services is limited to the amount paid for the specific engagement giving rise to the claim.

We are not liable for indirect, consequential, or incidental damages including lost profits, business interruption, or loss of data arising from the use of our deliverables or services.

We do not guarantee specific business results from our brand work. The effectiveness of a brand system depends on many factors outside our control, including market conditions, product quality, and implementation by the client.

AI-generated report content — including the Brand Essence Intelligence Report — is provided for informational and strategic guidance purposes only. GroVelocity is not liable for decisions made based on AI-generated analysis. The report does not constitute professional legal, financial, or marketing advice.

Governing Law

These Terms are governed by the laws of Mexico and, where applicable, Canadian federal law and the laws of the province most relevant to the client's location. Any disputes that cannot be resolved informally will be subject to binding arbitration.

We believe most issues can and should be resolved through direct communication. If you have a concern about your engagement, please contact [email protected] before pursuing any formal process.

These Terms were last updated on May 16, 2026. We may update them from time to time — any material changes will be communicated to active clients by email.

Privacy Policy &Terms of Service