Privacy Policy &
Terms of Service

GroVelocity is a brand systems agency operated by Eric Munro ("we," "us," or "our"). We provide brand identity, content infrastructure, and automation services to e-commerce founders and digital operators. Our website is located at grovelocity.com.

This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, complete an intake form, or engage our services. By using our website, you agree to the practices described in this policy.

Information you provide directly

• Name and email address submitted through intake or application forms
• Business information including company name, website, revenue stage, and brand details
• Payment information processed through Stripe (we do not store card details directly)
• Communications you send us via email or form submission

Information collected automatically

• Browser type, operating system, and device information
• Pages visited, time spent on pages, and referring URLs
• IP address and approximate location data
• Cookie and session data (see Cookies section below)

We use the information we collect to deliver and improve our services. Specifically:

• To process your intake form and begin your brand engagement
• To send confirmation emails, project updates, and delivery notifications
• To process payments via our payment processor (Stripe)
• To respond to enquiries and provide client support
• To send occasional emails about new products or updates — you can opt out at any time
• To improve our website and services based on usage patterns

We will never use your business information for any purpose other than delivering your engagement and improving our ability to serve similar clients.

We use a small number of trusted third-party services to operate GroVelocity. Each has its own privacy policy:

• Stripe — Payment processing. Stripe may collect and store payment and identity verification data in accordance with their Privacy Policy.
• Google — Google Sheets and Google Drive are used to store project briefs and client records. Google Analytics may be used to understand website traffic.
• n8n / Resend / Postmark — Automation and email delivery infrastructure used to send confirmation and project emails.
• Calendly — Used for strategy call scheduling for Ecosystem applicants.

We share only the minimum data necessary with each provider. We do not share data with advertising networks, data brokers, or unrelated third parties.

Depending on your location, you may have the following rights regarding your personal data:

• The right to access the personal data we hold about you
• The right to request correction of inaccurate data
• The right to request deletion of your data ("right to be forgotten")
• The right to object to or restrict processing of your data
• The right to data portability — to receive your data in a common format
• The right to withdraw consent at any time where processing is based on consent

To exercise any of these rights, please email [email protected] with your request. We will respond within 30 days.

Our website uses minimal cookies necessary for basic functionality and analytics. We do not use advertising or tracking cookies. Cookies we may use include:

• Session cookies to maintain your state while navigating the site
• Analytics cookies (if Google Analytics is enabled) to understand traffic patterns — these are anonymised

You can disable cookies in your browser settings at any time. Disabling cookies will not prevent you from using our website or completing forms.

California Residents — CCPA / CPRA

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know. You may request disclosure of the categories and specific pieces of personal information we have collected about you, the purposes for which it was collected, and the categories of third parties with whom it has been shared.
• Right to Delete. You may request deletion of personal information we have collected from you, subject to certain exceptions permitted by law (such as retaining records required for legal compliance or to complete a transaction you requested).
• Right to Correct. You may request correction of inaccurate personal information we hold about you.
• Right to Opt Out of Sale or Sharing. We do not sell or share your personal information for cross-context behavioural advertising. No opt-out action is required, but you may contact us to confirm this in writing.
• Right to Limit Use of Sensitive Personal Information. We do not collect sensitive personal information as defined under CPRA (such as financial account details, precise geolocation, or biometric data) beyond what is necessary to process your payment via Stripe.
• Right to Non-Discrimination. We will not discriminate against you for exercising any of your CCPA/CPRA rights. Exercising these rights will have no effect on the price or quality of services provided to you.

To exercise any of the above rights, please submit a verifiable consumer request to [email protected] with the subject line "California Privacy Request." We will respond within 45 days as required by law. We may need to verify your identity before processing your request.

Virginia, Colorado, Connecticut, Texas, and Other US States

Residents of US states with enacted consumer privacy laws — including but not limited to Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Texas (TDPSA) — have similar rights to access, correct, delete, and obtain a copy of their personal data, and to opt out of certain processing activities.

While GroVelocity's scale may fall below the statutory thresholds of some of these laws, we extend the same good-faith privacy rights to all US residents regardless of state. To exercise these rights, please contact us at [email protected]. We will respond within 45 days.

Nevada Residents

Nevada residents may opt out of the sale of certain covered information. As noted above, GroVelocity does not sell personal information. Nevada residents may still submit an opt-out request to [email protected] and we will record it accordingly.

All commercial email communications sent by GroVelocity to US recipients comply with the CAN-SPAM Act of 2003. Specifically:

• Identification. Every commercial email clearly identifies GroVelocity as the sender and includes our physical mailing address.
• Subject lines. Subject lines accurately reflect the content of the email and are not deceptive.
• Opt-out mechanism. Every commercial email includes a clear and conspicuous mechanism to unsubscribe from future communications. We honour all opt-out requests within 10 business days.
• No deceptive routing. We do not use false or misleading header information in any email we send.
• Transactional emails. Order confirmations, intake confirmations, delivery notifications, and other transactional emails related to a service you have purchased are not subject to CAN-SPAM opt-out requirements, as they are necessary to fulfil your engagement.

If you wish to unsubscribe from any non-transactional GroVelocity communications, you may click the unsubscribe link in any marketing email or contact us directly at [email protected] with the subject line "Unsubscribe."

For any privacy-related questions, requests, or concerns, please contact:

Eric Munro · GroVelocity
Email: [email protected]
Location: Playa del Carmen, Quintana Roo, Mexico

We take privacy seriously and aim to respond to all requests within 5 business days.

GroVelocity provides brand identity, content infrastructure, and automation services through three productised offerings: Brand Spark, Brand Engine, and Brand Ecosystem. By purchasing any GroVelocity service, you agree to these Terms of Service.

All services are delivered by Eric Munro ("GroVelocity," "we," or "us") to you ("Client" or "you"). These terms govern the relationship between GroVelocity and each client.

All prices are listed in USD. Payment is processed through Stripe. By completing a purchase, you authorise GroVelocity to charge the listed amount to your chosen payment method.

• Brand Spark ($997) and Brand Engine ($3,500) are one-time payments due in full before production begins.
• Brand Ecosystem ($8,500 upfront + $500/month) requires the upfront payment before the Brand Engine buildout begins. Monthly retainer payments are billed on the first of each month following the initial engagement.
• All payments are non-refundable once production has commenced, which begins upon approval of the strategy brief.
• If you cancel a Brand Ecosystem retainer after the 3-month minimum, cancellation takes effect at the end of the current billing month with 30 days notice.

Delivery timelines (5–7 days for Brand Spark, 10–14 days for Brand Engine and Ecosystem buildout) are estimates based on normal production conditions and assume timely client review and approval of the strategy brief.

Timelines may be extended if:

• The strategy brief review is delayed beyond 48 hours
• Requested revision rounds require significant rework
• Additional scope is requested beyond what is specified in the product description

GroVelocity will communicate any timeline changes proactively. Rush delivery is available for Brand Spark and Brand Engine at an additional fee — contact us before purchasing if you have a hard deadline.

Each engagement includes one consolidated revision round, which covers all deliverables in a single round of feedback. This means all revision requests should be submitted together rather than sequentially.

Additional revision rounds are available at $250 per round. Fundamental strategic changes requested after the strategy brief has been approved may be treated as additional scope and quoted separately.

Upon receipt of full payment, GroVelocity transfers all rights to the final delivered assets to the client. This includes logo files, brand guidelines, and any custom-created visual elements.

GroVelocity retains the right to display completed work in our portfolio and case studies unless the client requests otherwise in writing before or during the engagement.

AI-assisted tools used during production (for content drafting, strategy generation, etc.) are part of our production process. Final deliverables are reviewed and approved by Eric Munro before delivery — the client receives polished, human-reviewed work, not raw AI output.

GroVelocity's total liability for any claim arising from our services is limited to the amount paid for the specific engagement giving rise to the claim.

We are not liable for indirect, consequential, or incidental damages including lost profits, business interruption, or loss of data arising from the use of our deliverables or services.

We do not guarantee specific business results from our brand work. The effectiveness of a brand system depends on many factors outside our control, including market conditions, product quality, and implementation by the client.

These Terms are governed by the laws of Mexico and, where applicable, Canadian federal law and the laws of the province most relevant to the client's location. Any disputes that cannot be resolved informally will be subject to binding arbitration.

We believe most issues can and should be resolved through direct communication. If you have a concern about your engagement, please contact [email protected] before pursuing any formal process.

These Terms were last updated on March 1, 2026. We may update them from time to time — any material changes will be communicated to active clients by email.